Kyle Raffo Joins Our Charity Climb

Kyle Raffo joins Matterhorn charity challenge

Paramedic and award-winning entrepreneur Kyle Raffo is joining Pure Cloud’s Darren and Jamie Lake as they ascend the Matterhorn for charity.

About the challenge

Darren Lake is the founder of Pure Cloud Solutions, while Jamie is its CEO. Combining their dual passions of charity and outdoor adventure, in August they will climb the formidable Matterhorn in the Swiss Alps.

The expedition is to raise funds for Help Us Help Others (HUHO), with a £30,000 target. HUHO is entirely volunteer-staffed, which means 100% of each donation will go direct to those the charity supports.

About Kyle

Kyle is no stranger to adventure, and travels the world to seek it. He’s just returned from an expedition in Nepal which included the Everest region.

He’s a paramedic by training, and was even featured on Channel 4’s 999: On the Front Line, which follows NHS ambulance crews around the West Midlands.

Alongside all this, he found time to show his entrepreneurial flair. While still in his teens, he founded a marketing agency which later evolved into Embello, who specialise in promotional printing and merchandise. Still under 30 years old, Kyle continues to run Embello and gives keynotes and workshops across the world on marketing and PR


Matterhorn challenge blog

Why Kyle joined the challenge

Kyle met Darren and Jamie a couple of months back through a mutual friend, just before his Nepal expedition. They found a shared interest in charity, adventure and mountains, and stayed in touch.

This contact included a conference call from Kyle’s Everest base camp, which took the concept of remote working to extremes!

When Kyle returned, Darren and Jamie decided to invite him to join the Matterhorn expedition. Thanks to their shared interests, it just made sense – and having a paramedic on board can’t hurt!

Seeing the good that HUHO can do in the region that he grew up in, Kyle was delighted to accept.

Next steps

The Matterhorn is an unforgiving ascent, whose summit of 4,478 metres (14,692 ft) is one of the highest in Europe. This demands an exacting training regime.

Like Darren and Jamie, Kyle will be training in Scotland and Snowdonia in the coming weeks. Meanwhile, the stairmaster at his gym is his new best friend.


How you can help


Donate and find out more at Darren and Jamie’s JustGiving page:

Find out more about HUHO here:

Getting set for our Matterhorn charity challenge

Getting set for our Matterhorn charity challenge The ascent of a lifetime begins! We’ve been hyping it up for a while, and it’s finally happening! On 11th August, our CEO Jamie and founder Darren are set to climb the mighty Matterhorn for charity, along with Kyle...

How our free technology and comms audit can help

How our free technology and comms audit can help At Pure Cloud we’re proud to do technology sales a little differently to other service providers. Some providers push the most expensive solutions possible without getting to know your business. We’re not like that....

The service you don’t get with a major mobile network

Why bigger isn’t always better with business mobile providers The best business mobile provider isn’t always the biggest. If there’s one take-home from this blog, it’s that. But let’s take a step back. Say you’re looking for a business mobile package. It might seem...

7 tech tips to help you run your business on holiday

7 tech tips to help you run your business on holiday. Some people think running a small business and going on holiday are incompatible. We beg to differ! With small businesses and start-ups in particular, it’s not so easy to shut off from work completely. However, in...

5 tips for cost-efficient business communication

5 tips for cost-efficient business communication. The outlay that businesses make on the services they use every day is under more and more scrutiny. We know budgets are getting tighter, and wanted to lend some of our expertise to help. At Pure Cloud Solutions (PCS),...

ISO 27001 Certification and what it means

We’ve got ISO 27001 certification! We’ve recently received ISO 27001 certification! It may not sound exciting, but it’s actually quite a big deal. It means we meet the international standard for information security management. In other words, it means our data...

Our Charity Climb

This post is about charity and the challenge of a lifetime!Charity is important to us here at Pure Cloud. Our founder, Darren Lake, has always been passionate about supporting good causes. And that’s carried over to his son Jamie, who’s now our CEO. In a family...


Pure Cloud Solutions and Coton Green Football Club are delighted to announce a new partnership, where Pure Cloud Solutions will become main sponsors of both the Coaches Kit (2021-2023) and Away Team Kits (2022-2024). As a grassroots team, Coton Green FC play in the...

Why is there an Energy Crisis in the UK?

Why is There an Energy Crisis in the UK?And why you need our help more than ever!UK energy prices are rising much faster than in Europe and these surging gas wholesale prices have put unprecedented pressure on the UK suppliers. Industry group Oil & Gas UK has said...

Business Broadband: Which Option is Best?

Filing cabinets and stacks of paper are history in most of today’s businesses. Instead, almost everything we do from a business perspective is via mobiles, computers and most often, via the internet with business broadband. We store and manage data this way, access...



Pin It on Pinterest

Share This