Kyle Raffo Joins Our Charity Climb

Kyle Raffo joins Matterhorn charity challenge

Paramedic and award-winning entrepreneur Kyle Raffo is joining Pure Cloud’s Darren and Jamie Lake as they ascend the Matterhorn for charity.

About the challenge

Darren Lake is the founder of Pure Cloud Solutions, while Jamie is its CEO. Combining their dual passions of charity and outdoor adventure, in August they will climb the formidable Matterhorn in the Swiss Alps.

The expedition is to raise funds for Help Us Help Others (HUHO), with a £30,000 target. HUHO is entirely volunteer-staffed, which means 100% of each donation will go direct to those the charity supports.

About Kyle

Kyle is no stranger to adventure, and travels the world to seek it. He’s just returned from an expedition in Nepal which included the Everest region.

He’s a paramedic by training, and was even featured on Channel 4’s 999: On the Front Line, which follows NHS ambulance crews around the West Midlands.

Alongside all this, he found time to show his entrepreneurial flair. While still in his teens, he founded a marketing agency which later evolved into Embello, who specialise in promotional printing and merchandise. Still under 30 years old, Kyle continues to run Embello and gives keynotes and workshops across the world on marketing and PR


Matterhorn challenge blog

Why Kyle joined the challenge

Kyle met Darren and Jamie a couple of months back through a mutual friend, just before his Nepal expedition. They found a shared interest in charity, adventure and mountains, and stayed in touch.

This contact included a conference call from Kyle’s Everest base camp, which took the concept of remote working to extremes!

When Kyle returned, Darren and Jamie decided to invite him to join the Matterhorn expedition. Thanks to their shared interests, it just made sense – and having a paramedic on board can’t hurt!

Seeing the good that HUHO can do in the region that he grew up in, Kyle was delighted to accept.

Next steps

The Matterhorn is an unforgiving ascent, whose summit of 4,478 metres (14,692 ft) is one of the highest in Europe. This demands an exacting training regime.

Like Darren and Jamie, Kyle will be training in Scotland and Snowdonia in the coming weeks. Meanwhile, the stairmaster at his gym is his new best friend.


How you can help


Donate and find out more at Darren and Jamie’s JustGiving page:

Find out more about HUHO here:

What we offer Tamworth

What we offer Tamworth Pure Cloud are proud to be based in Tamworth. As a managed service provider, we’re able to support businesses in our area with a truly comprehensive range of technology services, from telecoms to IT. Supporting our community matters to us. We’re...

How businesses can protect themselves from Dark Web threats

How business can protect themselves from dark web threats As the digital world gets increasingly advanced, the threat of cyberattacks and data breaches has never been higher. And one of the most insidious sources of these threats is the dark web. For businesses, the...

Connectivity … Do you have what you need?

Connectivity... do you have what you need? Connectivity. It’s essential for any modern business. It allows employees to communicate with clients and colleagues, access the internet, and use various online tools and resources to complete their work. Whether you’re...

Pure Cloud: Proudly supporting others

Pure Cloud: Proudly supporting others. With Jamie Lake Being a business owner is an incredible privilege. It’s hard work, but incredibly rewarding. Why mention this? Because for those of us in privileged positions, it’s only right to give back. A lot of people are...

What sets Pure Cloud apart? Our service standards

What sets pure cloud apart? our service standards. At Pure Cloud, customer service drives everything that we do. It’s not about being “good enough”, but being the best. It’s the least our customers deserve, and that means continuous improvement. Recently we’ve...

How long will it take to hack your password

How long will it take to hack your password? Why do we need passwords? Ok, this one is fairly self-explanatory, but it helps to better explain why good password habits are so important. A password is used to keep unauthorised people from trying to gain access to your...

How we create adaptable communications

How we create adaptable communications The way you integrate technology alongside your business can have a real impact on your overall success. Productivity, customer service and staff cohesion can all be helped or hindered by the way you implement technology. At Pure...

What are managed services?

What are managed services? Managed services are growing in popularity. It’s no wonder – they’re a smart, simple and very convenient way for businesses to improve IT performance. But what’s involved and what’s the benefit? Those are the questions we’re addressing...

A day in the life of Shalleen Greasley

A Day in the life of shalleen greasley We’re proud of our team here at Pure Cloud. So we thought it was time to show the great work they do over the course of a day. Today we’re introducing Shalleen Greasley, our Mobile Projects and Services Co-ordinator. This is a...

Why our Disaster Recovery process is so Important. From IT Engineer George Ward

Why our Disaster Recovery process is so Important. From IT Engineer George Ward Disaster recovery is one of those services that you hope you’ll never need. But trust me when I say you’ll be glad that you have it when you do. Disaster recovery means that when incidents...



Pin It on Pinterest

Share This