Unified Communications
UCaaS — Unified Communications as a Service — sounds like something a consultant made up to justify their day rate. It's not. It's just your calls, chat, video, and collaboration tools living together in one app, on any device, from anywhere with an internet connection.
Most businesses run their communications like a game of Whac-A-Mole — hop to this app, switch to that one, miss the message that came in on the other one. It's exhausting, inefficient, and entirely unnecessary.
Delivered from the cloud. Priced per user, per month. Managed by Pure Cloud — so it quietly works in the background while you get on with running a business.
Features & Benefits
Right person. First ring.
AI-powered routing gets every call to the right person, first time – no endless transfers, no frustrated customers.
Automated meeting magic
Let the bots take the notes. Automatic transcriptions, recordings, and summaries mean everyone’s on the same page – even the ones who “had another call” (sure they did).
Your apps, actually talking to each other
Your UCaaS solution can integrate with your CRM system, ticketing system and other tools so updates happen automatically – no more “who’s updating the ticket?” debates or copy-paste marathons.
Know who's free (and who's definitely not)
AI-powered status updates let your team see who’s free, busy, or pretending to be on a call (kidding… mostly). Collaboration becomes faster and interruptions are fewer.
Decisions backed by data, not gut feel
See the big picture (and the little details). Real-time analytics, keyword search, and sentiment analysis help you spot trends, coach teams, ensure compliance, and understand how customers really feel – no crystal ball required!
Scale without the stress
Add new users or features with a few clicks – no site visits, no new hardware headaches, just instant growth that keeps up with your business.
Our Solutions
What is Wildix?
Wildix is a next-gen VoIP and unified communications platform designed for businesses that want comms to just work. It’s built for usability, security, and zero faff – giving your teams seamless voice, video, chat, and conferencing straight from their browser or mobile device.
Who is Wildix for?
If you want to bring all your comms together and make collaboration effortless, Wildix is your new best friend. It’s a favourite for sales teams thanks to real-time dashboards, click-to-call, and CRM integrations – but works just as well for anyone who wants faster, simpler, smarter communication.
What can Wildix do?
Wildix handles calls, video meetings, chat, screen sharing, and conferencing – all from one platform, no downloads required. With WebRTC tech under the hood, everything runs right in your browser, instantly. It also plays nicely with your other business apps, automating repetitive tasks and cutting out those “oops, we forgot to log that call” moments.
What is x-bees?
x-bees is your AI-powered customer communication hub, built to help sales-driven businesses close deals faster and keep customers coming back. It combines chat, voice, video, and CRM data into one persistent channel, so your team always has the full picture – no lost context, no dropped conversations.
Who is x-bees for?
If you’re a sales-led business, account manager, or customer-success team that needs to keep deals moving and relationships warm, x-bees is built for you. From BDRs to support teams, it keeps leads, customers, and your internal teams in one place – and works across devices so you can respond anywhere.
What can x-bees do?
- AI-powered insights: Get call transcriptions, summaries, sentiment analysis, and keyword tracking to coach teams and spot opportunities faster.
- CRM integration: Native Salesforce (and HubSpot) sync means leads, calls, and meetings are logged automatically – no admin overload.
- Persistent customer channels: Keep talking to customers after the first chat – same thread, same context, same relationship.
- Built-in scheduling & notifications: Book meetings with one click, synced to Google/Microsoft calendars, with push/email reminders to keep everyone on track.
- Support & escalation: Use barge-in, real-time monitoring, and AI assistants to resolve issues quickly and keep customers happy.
What is x-hoppers?
x-hoppers is a smart retail communication system that goes way beyond walkie-talkies. It connects your entire store team through wireless headsets, links in-store equipment, and layers on AI tools to keep everyone informed, faster. The result? Better collaboration, quicker decisions, and a smoother shopping experience for customers.
Who is x-hoppers for?
If you run a busy retail floor – think supermarkets, fashion outlets, DIY stores, or electronics shops – x-hoppers is made for you. It’s designed for retailers who want faster service, tighter teamwork, fewer losses, and a connected store that just works.
What can x-hoppers do?
- Instant Team Comms: Keep everyone connected with one-touch broadcast, internal and external calls, and HQ announcements – no more “can someone check aisle 5?” moments.
- AI-Powered Insights: Get real-time call transcriptions, summaries, and analytics to train staff faster, spot trends, and keep managers in the loop.
- Smart Call Points: Let customers request help by scanning a QR code, pinging the right staff instantly and cutting waiting times.
- Shrink & Theft Reduction: AI theft detection spots suspicious behaviour on CCTV and alerts staff – helping protect stock and boost safety.
- Knowledge on Demand: Staff can ask the AI assistant questions about stock, products, or procedures right from the headset, so they never have to leave the customers side.
- Connected Store: Link POS, click-and-collect, and self-checkout machines to send real-time alerts to headsets, making service proactive and seamless.
What is Marketing on Hold?
Every time someone’s on hold, you’ve got a captive audience. Most businesses waste it with tinny jazz or four minutes of silence. Marketing on Hold turns that dead air into something that actually works for you — branded messages, offers, and updates playing every time a customer waits. Small touch. Surprisingly big impact
Who is Marketing on Hold for?
If your business takes calls, this one’s a no-brainer! Whether you’re a small office, busy contact centre, or anywhere in between, Marketing on Hold keeps callers informed, entertained, and less likely to hang up. Perfect for promoting new services, answering FAQs, or just making your business sound polished and professional.
What can Marketing on Hold do?
- Turn wait time into value: Promote offers, services, or events while customers wait.
- Keep callers engaged: Reduce hang-ups and make hold times feel shorter.
- Sound like your brand: Custom voiceovers and scripts match your tone and personality.
- Stay relevant: Easily update messages for seasonal campaigns, announcements, or service changes.
- Direct traffic smartly: Use messages to route callers more efficiently and reduce wasted time.
Why choose Pure Cloud?
Proactive Monitoring & Management
Most MSPs wait for tickets. We fix issues in the background with proactive monitoring, patching and automation, meaning fewer "turn it off and on again" moments.
We Deliver Outcomes, Not Products
Begin with the outcome you need and build the tech around it. No vendor bias. No promo pushing. Just results.
We Challenge You
We don't just do what you ask. If there's a better, safer, smarter way, we'll tell you. Because having your back means being honest.
Security That's Proven, Not Claimed
ISO 27001? Check. Cyber Essentials and Plus? Check. CE certified assessor? Check. We don't just claim security - we live it, breathe it, and dream it.
End-to-End Ownership
No blame tennis. No vendor finger-pointing. If it affects ownership, we take responsibility, and we fix it. Full stop.
We Remove Issues, Not Your Independence
Some MSPs create more work to justify their existence. Not us. We automate, streamline and remove chaos so you actually need us less.
Get in touch
What would you like to achieve for your business?
Get in touch and let's see how our friendly team can help.